A collaborative initiative transforming Vietnamese students into cultural ambassadors to build a sustainable and responsible tourism workforce.

USTP Claveria transforms farms into learning destinations through research-driven agri-ecotourism, improving livelihoods, education, sustainability, and community-based rural development inclusive outcomes.

Since 1987, Borneo Adventure has been working with communities in the upper Ai River, promoting tourism that supports local communities and advocates conservation. Through this partnership, communities have been brought out of poverty, areas of orang utan habitat have been protected and women have been involved in the workforce. Their experience provides a model for sustainable and responsible tourism in Sarawak.

A lecturer reflects on how student-led sustainability projects revealed the role of mindfulness in creating deeper and more lasting behavioural change.

A knowledge- and skill-transfer extension empowering youth; not a tourist site but a meaningful learning place filled with community’s pride.

From Shared Trust to a New Generation of Leaders “Ban Nai Nang” derives its name from the Malay term “Sungai Kanang,” meaning “happiness and well-being.” More than the name of a place, it reflects the spirit of the community—a way of life rooted in nature, culture, and a strong sense of belonging. When community-based tourism was first introduced, local people raised questions about the opportunities it might create and the impacts it could bring. These perspectives were not

“Women’s participation and equal power are fundamental to progress for everyone,” says Anne Hathaway, UN Goodwill Ambassador. This statement explicitly highlighted the importance of women’s involvement as part of the human capital workforce, particularly in tourism. Based on the report from Travel and Tourism Development Index (TTDI) 2024, tourism was a significant driver of economic growth and development, with tourism and travel (T&T) accounting for a tenth of global GDP an

Tropical Trekking operates with a strategic mission to explore and showcase the natural landscapes and rich ethnic minority cultures of Vietnam's Central Highlands. The organization’s operational framework is built upon three foundational pillars, such as the responsible management and sustainable exploitation of natural resources; the preservation and promotion of indigenous cultural heritage to establish sustainable livelihood mechanisms for local communities and a pioneeri

A Journey of Responsible Entrepreneurship Creating Shared Value for Communities and the Environment