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Yong Siew Siew (Sue)


Sue is currently pursuing her PhD in Marketing with Curtin University Malaysia. She is the multimedia coordinator for SEARA and served as Emerald Young Research Ambassador (2020-2021) for Emerald Publishing East Asia. She also appoints as editorial review board member for EDUTURISMA Journal-Indonesia and content editor for Journal of Marketing Advances and Practices (JMAP). Sue publishes in several journals such as Young Consumers, Current Psychology and Asian Journal of Business Research.

Before starting the PhD program, she completed her Bachelor of Commerce (finance and marketing) from Curtin University Australia. She was working for IGA Xpress Inc and Caltex Australia.

Her research interests include: green marketing, online consumption behavior and social media marketing.

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