Sharifah started her higher education journey at Universiti Teknologi MARA (UiTM), Malaysia, with a Bachelor's degree in Marketing. She then pursued her master’s degree in Marketing Communications at Middlesex University, UK. Sharifah completed her Ph.D. in Marketing at Universiti Malaysia Sabah (UMS).
Her affiliations and experiences include:
Universiti Teknologi MARA (Sabah branch), Deputy Rector of Research, Industry Linkages, Community and Alumni Network Division.
Senior Associate and Consultant, Sociable and Co. Brunei Darussalam.
Jurnal Borneo Akademika, Editorial Member.
Sustainable Development Goals (SDG) Research at Borneo, Committee member.
Head of Technical Committee for Human Capital Development (Science, Technology and Innovation) at State level.
Reviewer for Journal of Social Entrepreneurship Theory and Practice.
Her research interests include: marketing communications, social and health marketing, consumer behavior, entrepreneurship, strategic marketing management, tourism and digital marketing.