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Fong Sook Fun


Fong Sook Fun is the Managing Editor of the Journal of Arts & Social Sciences (JASS) and a lecturer in the Business Faculty at Raffles University, Johor, Malaysia. She is also a certified trainer registered under Malaysia's Human Resource Development Fund (HRDF). Her current research interest is in the area of tourism marketing.

She obtained her Ph.D. in Marketing in Rural Tourism from Universiti Malaysia Sarawak (UNIMAS) in 2016. In the area of research and publications, she has been involved in research projects. Her publications have appeared in marketing, new product development, rural tourism, and sustainable rural tourism development. She won the best paper award for several journal articles at conferences. In addition, her papers are cited internationally, and she is also the reviewer for some reputable journals.

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