A collaborative initiative transforming Vietnamese students into cultural ambassadors to build a sustainable and responsible tourism workforce.

From Shared Trust to a New Generation of Leaders “Ban Nai Nang” derives its name from the Malay term “Sungai Kanang,” meaning “happiness and well-being.” More than the name of a place, it reflects the spirit of the community—a way of life rooted in nature, culture, and a strong sense of belonging. When community-based tourism was first introduced, local people raised questions about the opportunities it might create and the impacts it could bring. These perspectives were not

“Women’s participation and equal power are fundamental to progress for everyone,” says Anne Hathaway, UN Goodwill Ambassador. This statement explicitly highlighted the importance of women’s involvement as part of the human capital workforce, particularly in tourism. Based on the report from Travel and Tourism Development Index (TTDI) 2024, tourism was a significant driver of economic growth and development, with tourism and travel (T&T) accounting for a tenth of global GDP an

Women make up most of the tourist workforce in most parts of the world. However, in the tourism industry, women are disproportionately repre