Agritourism is widely promoted across Southeast Asia as a diversification strategy for smallholder agriculture. It provides supplementary income for farmers while connecting urban populations to food production systems. Most businesses control visitor access and charge for entry. Visitor experience is designed as a product distinct from cultivation. Although this approach generates revenue, it can also gradually discourage visitors from returning to the farm. GoChin Tambun Po

USTP Claveria transforms farms into learning destinations through research-driven agri-ecotourism, improving livelihoods, education, sustainability, and community-based rural development inclusive outcomes.