Floridablanca, one of the 21 towns of Pampanga, is a municipality located in the southwestern part of the province, bordered by Bataan and the Zambales mountain range, and was established during the Spanish colonial period. During the American occupation, it rose to prominence as an important town due to the growth of the sugar-production industry, which played a vital role in shaping its local economy and infrastructure. Floridablanca is home to an intangible cultural practi