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Lim Xin Jean


Xin Jean graduated with a bachelor degree in Business Administration (major in Marketing) from Universiti Putra Malaysia, Malaysia. She then earned a Master science degree in Business Economics and completed her PhD in Marketing at Universiti Putra Malaysia.

Her affiliation and experience include:
Universiti Kebangsaan Malaysia, Senior Lecturer
Xiamen University, Malaysia, Part-time lecturer

Her research interests include: consumer behavior, technology marketing and management, consumer relationship management and digital/online marketing.

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