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Cheah Jun Hwa (Jacky)
Jacky graduated with a bachelor degree in Management (Marketing) from Universiti Malaysia Terengganu (UMT), Malaysia. He then pursued an MBA in International Business and completed his PhD in Business Economics at Universiti Putra Malaysia.
His affiliations and experiences include:
Universiti Putra Malaysia, Senior Lecturer
Griffith University, Australia, Relationship Marketing for Impact cluster, External Member
Research Synergy Foundation (RSF), Scientific Board Member
Editorial Board Member:
International Journal of Consumer Studies (SSCI/SCOPUS) and Asian Journal of Business Research (SCOPUS).
His research interests include: marketing, consumer behavior, research methods, structural equation modeling and PLS.
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